I bring close to 20 years of experience in the creative production space and am a member of the vibrant Bay Area photo/video community.

I built my career from the ground up, spending a decade as a freelance photographer and filmmaker, learning every aspect of creative production while building a business from scratch. In 2018, I transitioned into in-house creative leadership, helping shape brand strategy, building creative teams, and developing scalable content systems.

Today, I bring those experiences together. I lead with the perspective of someone who has spent years making the work, and the experience of someone who has spent years leading the people who make it.

Sometimes that means leading an internal creative team. Sometimes it means assembling the right freelance specialists. And sometimes it means stepping behind the camera myself.

The result is a more connected creative process: a single creative partner who can help shape the vision and help bring it to life.

When I’m not producing branded content, I’m capturing sets by world class touring musicians or taking photos of your dog.

I worked as a house photographer for the BottleRock Music Festival for 10 years and have helped grow Bear Music Festival from its very first year in 2016.

As Creative Director for a leading beverage company, I helped shape the visual identity of a wide variety of brands in the CPG space. @JaMCellars, @JohnAnthonyVineyards, and @SerialWines act as solid repositories of my work for the past 8 years.

Reach out to me directly with any questions.

gmaximov@gmail.com

719 ••• 351 ••• 5539